基本信息

 

教育经历 Eudcation Background:

2016/05-至今,西安交通大学,经济与金融学院,电子商务系,师资博士后

Xi'an Jiaotong University, School of Economics and Finance,  Faculty of Electronic Commerce, Post-doctoral researcher

2010/022014/12,图尔库大学商学院,企业管理与经济学,管理信息系统科学,博士

University of Turku (Finland), Turku School of Economics, Faculty of Information systems science, Ph.D (Doctor of Economics and Business administration)

2006/092009/07,西安交通大学,产业经济学,硕士

Xi'an Jiaotong University, Electronic commerce, Master of industrial economics

工作经历 Working Experience

2016/05-至今,西安交通大学,经济与金融学院电子商务系,助理教授

Assistant Professor, Xi'an Jiaontong University, School of Economics and Finance, Faculty of E-commerce

2015.01-2016.04 淘宝(中国)软件公司(阿里巴巴杭州总部),淘宝商家与规则部,运营专家

Operational Expert, Taobao (China) Software Company (Headquarter of Alibaba Group)

联系方式

email: xuxiaoyu@mail.xjtu.edu.cn

xiaoyuxuec@126.com

 

phone  15339198942

 

站点计数器
研究领域

    研究方向 (Research interest)

电子商务,管理信息系统的用户行为,包括:互联网+,新零售,移动健康用户行为, 跨境电商,直播电商,在线游戏

Electronic commerce, Information systems management: Internet+, New retail, mobie commerce, cross-boarder- commerce, live-streaming commerce, online gaming


    期刊论文 (Journal paper)

[1] Xu, X., Li, Q., Peng, L., Hsia, T. L., Huang, C. J., & Wu, J. H. (2017). The impact of informational incentives and social influence on consumer behavior during alibaba's online shopping carnival. Computers in Human Behavior, 76, 245-254.ISSN 0747-563. (SSCI, IF=3.435JCR 分区Q1).

[2] Li, Hongxiu, Liu, Yong, Xu, Xiaoyu, Heikkila, Jukka and Van Der Heijden, Hans (2015) Modeling hedonic IS continuance through the uses and gratifications theory: an empirical study in online games. Computers in Human Behavior, 48. pp. 261-272. ISSN 0747-563.SSCIIF=3.435JCR 分区Q1

[3] Liu, Y., Li, H., Xu, X., Kostakos, V., & Heikkilä, J. (2016). Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience. Industrial Management & Data Systems, 116(4). SSCIIF=2.205

专著 (Dissertation)

[1] Xu Xiaoyu. Doctoral Dissertation: Understanding online game players’ post-adoption behavior: An investigation of Social Network Games in China. Publication of Turku School of Economics, Series A. 2014.ISBN 978-952-249-366-8(印刷版, Print) 978-952-249-367-5(PDF) ISSN 0357-4652(印刷版, Print),1459-4870PDF

会议论文 (Conference paper)

[1] Hsia, T. L., Xu, XY*., Li, Q., Peng, L., Zhang, Y., & Wu, J. H. (2018). Consumer Experience Creation in a U-Commerce Environment: An Activity Theory Perspective. In PACIS (p. 84). 国际高水平会议,EI)

[2] Wang, S. C., Xu, XY*., Lin, K. C., & Wu, J. H. (2017, July). LANGKAWI ISLAND, MALAYSIA. (国际高水平会议,EI)

[3] Li Q., Xu XY*., Peng LF., Hsia TL., Huang CJ., Wu JH. (2015) The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival. Proceedings of the ICEB 2015 Xia Men , China 国际高水平会议EIIF=3.435

[4] Xu XY. (2014) Understanding Users’Continued Use of Online Games: An Application of UTAUT2 in Social Network Games. Proceedings of the 6th International Conferences on Advances in Multimedia, Nice, France, February, 23-27, 2014. (国际会议EI)

[5] Xu XY., Li H, Heikkilä J. (2013) Understanding Individuals’ Switching of eService: An Empirical Study of Social Network Games Switching Intentions in China. In Co-created Effective, Agile, and Trusted eServices (pp. 85-96). Proceedings of the ICEC 2013Springer Berlin Heidelberg. Turku Finland( 知名国际会议EI)

[6] Xu XY., Li HX, Heikkilä J, Liu Y, (2013) Exploring Individuals’ Switching Behaviour: An Empirical Investigation in Social Network Games in China. BLED 2013 Proceedings. Paper 34.( 知名国际会议EI)

[7] Li H, Liu Y, Xu XY., (2013) Please stay with me! An empirical investigation on IS brand continuance model for social network games. Proceedings of the Conference ICIS 2013, December 15-18, Milan, Italy.( 管理信息系统国际年会EI)


所获奖励 (Rewards)

徐晓瑜,ICEB国际会议,最佳论文(Best paper),2016

徐晓瑜,IARIA国际会议,最佳论文(Best paper),2014


参与的科研项目 (Scientific project):

1.    国家社会科学基金青年项目,19CG066,方法目的链视角下跨境电商消费者价值阶层模型和决策机制研究》,主持人,在研,20万人民币。

2.    阿里巴巴活水计划子课题《新兴零售业态及商业模式案例》2018.06-2018.12,主持人。

3.    中国博士后科学基金面上项目,2016M6028382016/08-2019/07, 移动健康用户的使用及转移行为研究,50,000元人民币,在研,主持。

4.    芬兰国家经济基金项目,中国社交游戏玩家的持续使用行为研究,2014/02-2014/08,约100,000元人民币,已结题,主持

5.    图尔库大学校长科研基金项目,中国社交游戏玩家的转移行为研究,2014/02-2014/08,约100,000元人民币,已结题,主持

6.    COSMAS研究生院科研基金项目,互联网信用体系研究,2010/09-2010/12,约50,000元人民币,已结题,主持