跨国公司-讲授课程

 

        PART Ⅰ FOUNDATON CONCEPTS

 

        1 Introduction to the Study of International Business

        2 Overview of International Business


        Part Ⅱ BUSINESS ENVIRONMENT

 

        3 Globalization

        4 Cross-Cultural Business

        5 Politics, Law and Business Ethics

        6 Economic Systems and Development

        7 International Trade

        8 Foreign Direct Investment

        9 Regional Economic Integration

        10 The International Financial System

 

        PART Ⅲ INTERNATIONAL STRATEGIES

 

        11 International Competition Advantages

        12 Analyzing International Opportunities

        13 Selecting and Managing Entry Modes

        14 Formulate Strategies

 

        PART Ⅳ INTERNATIONAL BUSINESS MANAGEMENT

 

        15 International Organization

        16 Developing and Marketing Products

        17 Managing International Operations

        18 Hiring and Managing Employees

 

        REFERENCES

 

       [1] John J. Wild, Kenneth L. Wild, Jerry C. Y. Han. International Business. Peking University Press,2008,8.

       [2] Charles W. L. Hill. International Business. China Renmin University Press,2009,4.

       [3] Tamer Cavusgil, Gary Knight, John Riesenberger. International Business. Tsinghua University Press,2010,10.

       [4] John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan. International Business: Environments and Operations (10th  Edition). China Renmin                      

            University Press,2005,11.

       [5] Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett. International Business (5th Edition). China Machine Press, 2003,4.
 

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