基本信息

王伟

职称:讲师/助理教授

系别:管理学院工业工程系

 

联系方式

wangwei90@xjtu.edu.cn

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研究领域

研究兴趣 Research Interests

1. 运营管理-营销结合 OM-Marketing Interface

2. 供应链管理及电子商务 Supply Chain Management and E-commerce

3. 定向广告 Targeted Advertising

 

发表文章 Publications

[1]    Wang, Wei, Gang Li*, Richard Y.K. Fung, and T. C. E. Cheng (2019). Mobile advertising and traffic conversion: The effects of front traffic and spatial competition. Journal of Interactive Marketing, 47, 84-101.

[2]    Wang, Wei, Gang Li*, and T. C. E. Cheng (2016). Channel selection in a supply chain with a multi-channel retailer: The role of channel operating costs. International Journal of Production Economics, 173, 54-65.