研究方向 (Research interest)
电子商务,管理信息系统的用户行为,包括:互联网+,新零售,移动健康用户行为, 跨境电商,直播电商,社交流媒体 在线游戏
Electronic commerce, Information systems management: Internet+, New retail, mobie commerce, cross-boarder- commerce, live-streaming commerce, social streaming apps, online gaming
期刊论文 (Journal papers)
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Xu X.Y., Luo X (Robert)., Wu K., Zhao W.J. (2021). Exploring viewer participation in online video game streaming: A mixed-methods approach. International Journal of Information Management, 58(3) (SSCI, IF=8.21, JCR分区Q1)
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Xu X.Y., Tayyab, SMU. (2021) How the Intensity of The Immersive Experience Impels the Extent of Social Streaming App Dependency? An empirical assessment with mediation and moderation effects. Telematics and Informatics (In press) (SSCI, IF=4.45, JCR分区Q1)
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Liu S., Xu X.Y.+, Zhao K., Xiao L.M., Li Q. (2021). Understanding the Complexity of Regional Innovation Capacity Dynamics in China: From the Perspective of Hidden Markov Model. Sustainability, 13(4) (SSCI/SCI, IF=2.81,JCR分区Q2)(+共同一作)
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Yin M., Tayyab, SMU., Xu X.Y.*, Jia S.W., Wu C.L. (2021). The Investigation of Mobile Health Stickiness: The Role of Social Support in a Sustainable Health Approach. Sustainability,13(4) (SSCI/SCI, IF=2.81,JCR分区Q2)(*通讯作者)
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Xu X.Y., Wang L.Y., Zhao K., Chang F.K . (2021). The Migration of Viewers in Gaming Streaming: The Perspective of a Push-Pull-Mooring Model. International journal of human computer interaction. 2021(6):1-17. (SSCI/SCI, IF= 1.713 ,JCR分区Q3)
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Zhao K., Yang X.C., Tao X.B., Xu X.Y., Zhao J.K. (2021) Exploring the Differential Effects of Online Reviews on Film's Box-Office Success: Source Identity and Brand Equity From an Integrated Perspective. Frontiers in Psychology, 11:217.(SSCI/SCI, IF= 2.067,JCR分区Q2)
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Xu X.Y., Syed Muhammad Usman, T., Chang F.K. (2020). Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective. Internet Research, 31(2) 699-736. (SSCI, IF=5.6,JCR 分区Q1)
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Xu X.Y., Wu J.H., LI Q. (2020). What Drives Consumer Shopping Behavior in Live Streaming Commerce?. Journal of Electronic Commerce Research, 21.(3)144-167. (SSCI, IF=2.415,JCR 分区Q3)
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Xu X.Y., Wang L.Y., Zhao K (2020). Exploring Determinants of Consumers’ Platform Usage in “Double Eleven” Shopping Carnival in China: Cognition and Emotion from an Integrated Perspective. Sustainability, 12(7). (SSCI/SCI, IF=2.81,JCR分区Q2)
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Hsia T.H., Wu J.H., Xu X.Y., Li Q., Peng L.F., Robinson S. (2020). Omnichannel retailing: The role of situational involvement in facilitating consumer experiences. Information & Management, 57(8). (SSCI, IF=4.79,JCR分区Q1)
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刘帅, 李琪, 徐晓瑜 (通讯), 乔志林 (2021). 中国创新要素集聚能力的时空格局与动态演化.科技进步与对策. (CSSCI)
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赵锴, 杨昂, 徐晓瑜, 李晓婧.政府“治理效率”差异性视角下中国创意阶层发展研究[J].管理学刊, 2019, 32(01), 20-33. (CSSCI)
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李琪,高夏媛,徐晓瑜 (通讯),乔志林 (2021).电商直播观众的信息处理及购买意愿研究. 管理学报杂志. (CSSCI,基金委B刊)
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Xu X.Y., Li Q., Peng L.F., Hsia T.L., Huang C.J., & Wu J.H. (2017). The impact of informational incentives and social influence on consumer behavior during Alibaba’s online shopping carnival. Computers in Human Behavior, 76,245-254. ISSN: 0747-563. (SSCI, IF=4.969, JCR 分区Q1).
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Li H.X., L Y., Xu X.Y., Heikkila, Jukka and Van Der Heijden, Hans (2015) Modeling hedonic IS continuance through the uses and gratifications theory: an empirical study in online games. Computers in Human Behavior, 48. pp. 261-272. ISSN 0747-563. (SSCI, IF=4.969,JCR 分区Q1).
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Liu Y., Li, H.X., Xu X.Y., Kostakos, V., & Heikkilä, J. (2016). Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience. Industrial Management & Data Systems, 116(4). (SSCI,IF=3.418,JCR 分区Q1)
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王璐瑶,徐晓瑜*,(2021)新冠肺炎疫情常态化防控中居民防疫制度遵从意愿的影响机制——基于恐惧诉求与威慑理论视角 (CSSCI, 国家基金委A刊)
专著 (Dissertation)
Xu Xiaoyu. Doctoral Dissertation: Understanding online game players’ post-adoption behavior: An investigation of Social Network Games in China. Publication of Turku School of Economics, Series A. 2014.ISBN 978-952-249-366-8(印刷版, Print) ,978-952-249-367-5(PDF) ; ISSN: 0357-4652(印刷版, Print),1459-4870(PDF)
会议论文 (Conference paper)
[1] (2018). Consumer Experience Creation in a U-Commerce Environment: An Activity Theory Perspective. In PACIS (p. 84). 国际高水平会议,EI)
[2] (2017, July). LANGKAWI ISLAND, MALAYSIA. (国际高水平会议,EI)
[3] (2015) The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival. Proceedings of the ICEB 2015, Xia Men , China (国际高水平会议,EI,IF=3.435)
[4] (2014) Understanding Users’Continued Use of Online Games: An Application of UTAUT2 in Social Network Games. Proceedings of the 6th International Conferences on Advances in Multimedia, Nice, France, February, 23-27, 2014. (国际会议EI)
[5] (2013) Understanding Individuals’ Switching of eService: An Empirical Study of Social Network Games Switching Intentions in China. In Co-created Effective, Agile, and Trusted eServices (pp. 85-96). Proceedings of the ICEC 2013,Springer Berlin Heidelberg. Turku Finland( 知名国际会议EI)
[6] (2013) Exploring Individuals’ Switching Behaviour: An Empirical Investigation in Social Network Games in China. BLED 2013 Proceedings. Paper 34.( 知名国际会议EI)
[7] (2013) Please stay with me! An empirical investigation on IS brand continuance model for social network games. Proceedings of the Conference ICIS 2013, December 15-18, Milan, Italy.( 管理信息系统国际年会,EI)
所获奖励 (Rewards)
徐晓瑜,ICEB国际会议,最佳论文(Best paper),2016
徐晓瑜,IARIA国际会议,最佳论文(Best paper),2014
科研项目(项目主持人)
- 国家社会科学基金青年项目,19CG066,《方法目的链视角下跨境电商消费者价值阶层模型和决策机制研究》,主持,在研, 20万人民币。(国家级项目)
- 陕西省软科学一般项目,2021KRM065, 2021/04-2022/04,区域创新能力提升与影响因素研究,3万元人民币,在研,主持。(省部级项目)。
- 阿里巴巴研究院,阿里巴巴活水计划子课题《新兴零售业态及商业模式案例》2018.06-2018.12,主持,已结题。
- 中国博士后科学基金面上项目,2016M602838,2016/08-2019/07, 移动健康用户的使用及转移行为研究,5万元人民币,在研,主持。(省部级项目)
- 芬兰国家经济基金项目,中国社交游戏玩家的持续使用行为研究,2014/02-2014/08,约100,000元人民币,已结题,主持。(国家级项目)
- 图尔库大学校长科研基金项目,中国社交游戏玩家的转移行为研究,2014/02-2014/08,约10万元人民币,已结题,主持。
- COSMAS研究生院科研基金项目,互联网信用体系研究,2010/09-2010/12,约5万元人民币,已结题,主持。(省部级项目)
科研项目(项目参与人)
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国家社会科学基金中华学术外译项目,19WJLB007,《构建新时代社会主义政治经济学》,主要参与人,在研,40万人民币 (第二参与人)。(国家级项目)
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陕西省软科学,创意阶层理论视角下西安创新人才群体的形成机制及优化路径研究,在研,5万人民币(第二参与人)。(省部级项目)
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陕西省社科面上,陕西省商业银行全渠道服务模式变革及创新策略研究,在研,2万人民币(第三参与人)。(省部级项目)
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共同推进旬阳县电子商务发展合作协议(2017年-2021年),在研,80万人民币(第三参与人)。(横向课题)