基本信息

 

Qingliang WANG

Associate Professor

Department of Marketing, School of Management

Email：qingliang.wang@xjtu.edu.cn

教育经历

  • 博士, 信息系统（计量经济学方向）, 2008 - 2013，新加坡国立大学
  • 学士, 信息管理与信息系统，2004 - 2008，中国人民大学

工作经历

  • 2022 - 至今，特聘研究员、副教授，市场营销系，西安交通大学
  • 2018 - 2022，讲师，市场营销系，西北工业大学
  • 2015 - 2016，访问学者, 布斯商学院，芝加哥大学
  • 2014 - 2018，讲师，市场营销系，西安交通大学

站点计数器

研究领域

  • Consumer Behavior and Marketing Strategy in Digital Environment
  • Online Search and Consumer Learning
  • Machine Learning and Marketing Management
  • Econometric Methods, Structural Modeling, and Bayesian Statistic

科研项目

  • 国家自然科学基金面上项目，72072145 ，“产品搜索排名的形成机制和作用机理研究：基于消费者信息搜索的视角”，2021 - 2024，项目负责人
  • 陕西省自然科学基金，2020JQ-226，“搜索引擎对消费者产品搜索和购买决策的影响机理研究”，2020 - 2021，项目负责人
  • 国家自然科学基金青年项目，“消费者对网络UGC使用的实证研究：基于UGC演化和消费者学习的视角”，2015 - 2017，项目负责人
  • 中国博士后科学基金，“探索网络用户生成内容对消费者决策的动态影响机制”，2014-2016， 项目负责人

论文发表

  • Journal Papers
  1. Raluca Ursu, T Erdem, Qingliang Wang, QP Zhang, "Prior Information and Consumer Search: Evidence from Eye-Tracking", Management Science, forthcoming
  2. Ying Zhang, Khim Yong Goh, Qingliang Wang*, "Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types"，IEEE Transactions on Engineering Management, 2023, 70(10): 3315-3329.
  3. Ursu Raluca, Qingliang WANG, and Chintagunta P. K., “Search Duration”, Marketing Science, 2020, 39(5): 849-871.
  4. Qingliang WANG, Miao, F., Tayi, G.K. and Xie E. “What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms”, Journal of the Academy of Marketing Science (2019) 47: 1005-1026.

  • Conference Papers
  1. Ursu R, Wang Q., and Chintagunta P. K., “Search Duration”, Quantitative Marketing and Economics Conference, Goethe University Frankfurt, Germany, September 1-2, 2017
  2. Wang Q., Ursu R, and Chintagunta P. K., “Time to Eat? Investigating the Effects of Search Durations on Search Outcomes at a Restaurant Comparison Site”, 14th Marketing Dynamics Conference, HKUST Business School, August 17, 2017
  3. Wang, Q., Goh, K.Y. and Chu, J. “Learning from Self and the Crowd: The Informational Role of User-Generated Content for Frequently Purchased Products” 12th Marketing Dynamics Conference, Tsinghua University, June 11 - June 13, 2015
  4. Zhang, Y., Goh, K.Y., and Wang, Q., “Unraveling the Information Role of Online Reviews: Distinguishing between the Competing Effect, Local and Global Peer Effects on Consumer Choice”, in Proceedings of the 34th International Conference on Information Systems, Milan, Italy, December 15-18, 2013
  5. Wang, Q. and Goh, K.Y., “Investigating Consumers’ Variety Seeking Behavior in the Light of Online Reviews: An Individual Level Panel Analysis”, in Proceedings of the 45th Hawaii International Conference on System Sciences, Maui, Hawaii, January 4-7, 2012, pp. 3188-3197.
  6. Wang, Q. and Goh, K.Y., “Consumer Segmentation and the Information Role of Online Reviews in Horizontally Differentiated Product Markets”, in Lecture Notes in Business Information Processing: E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 10th Workshop on E-Business, M.J. Shaw, D. Zhang, and W.T. Yue (eds.), Springer, 2012, pp. 225-233.