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[1] 魏泽龙. 创新管理（有组织地创新）. 2024. 西安：西安交通大学出版社. 

 

[2] 刘新梅.工程经济分析.2014, 北京: 北京大学出版社. 参编, 第5章

 

[3] 杨建君, 高级管理学.参编. 技术创新部分。

 

[4]陕西省质量强省工作推进委员会办公室. 首席质量官必读.2023. 北京：中国标准出版社，参编. 质量创新部分

pulications

  1. Lianyong Xu, Zelong, Wei, Paike Xie, Eric W.T. Ngai, Wenggao Huang. Is bottom-of-the-pyramid Orientation a new reason for product imitation in emerging markets? International business review, 2025, 34(4):102452.
  2. Wenggao Huang, Tao Jiyuan., Zelong, Wei. Participate in My Green: How and When Supplier Concentration Affects Firm Green Innovation. Journal of Product Innovation Management, 2025, online.
  3. Tanveer Ahmed Mangi, Zelong Wei, Linqian Zhang, Yongchuan Bao, Wali Muhammad Khoso. Profiting From Frugal Innovation: A Strategy-Tripod-View and Evidence From China. Creativity and Innovation management.2025, online. DOI10.1111/caim.12656.
  4. Song, X; Zhao, L and Wei, ZL. Ride who's coattails? How do high-tech enterprises pursue business legitimacy? Technology Analysis & Strategic Management. 2025 (Early Access). DOI10.1080/09537325.2025.2453446
  5. Xi Song, Zelong Wei,How to design prototypes to prevent potential dominant logic conflict during the iterative learning process, Journal of Engineering and Technology Management.2024, 74:0923-4748. 
  6. Song, X., Wei, Z. Transforming academic knowledge into industrial innovation: the double-edged sword of learning from universities. J Technol Transf (2024). https://doi.org/10.1007/s10961-024-10118-1
  7. Song, X., Wei, Z. and Bao, Y. (2024), "Prototype strategy, market big data and identification of latent customer needs: an organizational learning perspective", Industrial Management & Data Systems, Vol. 124 No. 10, pp. 2939-2964. https://doi.org/10.1108/IMDS-11-2023-0836
  8. X. Song and Z. Wei, "Designing prototypes to encourage customer co-creation in the iterative process: The moderating effects of demand and technological uncertainties," in IEEE Transactions on Engineering Management, doi: 10.1109/TEM.2024.3429364.
  9. Wei, Zelong, and Li Mingzhu. Platform Strategy, Niche Strategy, and Firm Growth: A Business Ecosystem Positioning Perspective. IEEE Transactions on Engineering Management, 2023, doi: 10.1109/TEM.2023.3314271.
  10. Jia, Qining, Wei, Zelong, Du, Zhanhe, Sun, Lulu. How to Lead and Control IT Outsourcing Projects in Data-Rich Environments: A Vendor's Perspective. IEEE Transactions on Engineering Management, 2023, DOI10.1109/TEM.2023.3275640
  11. Song Xi; Wei Zelong; Gu Meng; Wang Yanping; How Does Paradox Strategic Cognition Affect Radical Innovation Performance in Established Firms?, IEEE Transactions on Engineering Management, 2022, online. 10.1109/TEM.2022.3230217
  12. Wang, Yunhui; Yi, Yaqun; Wei, Zelong. Top management team internal social capital, market dynamics, and business model design: A dynamic managerial capability perspective, Management decision, 2022, online, Doi: 10.1108/MD-08-2021-1057.
  13. Wei, Zelong; Xie, Paike; Song, Xi; Wang, Shuyang. How does the holistic cognitive frame influence radical innovation in China? Asia Pacific Business Review, 2022, online, 10.1080/13602381.2022.2111132.
  14. Zhang, Linqian; Bao, Yongchuan; Wei, Zelong.The Bottom-of-the-Pyramid (BOP) Market: Why and How Radical Innovation can be Developed from the Impoverished Segment? IEEE Transactions on Engineering Management, 2022, Doi: 10.1109/TEM.2022.3216779.
  15. Zhang, Ying; Wei, Zelong; Gao, Jie. Service breadth or depth? A customer perspective. Supply Chain Management: an International Journal, 2022, online, 10.1108/SCM-04-2022-0156.
  16. Wei Zelong, Huang Wengao, Wang Yanping, Sunlulu. When Does Servitization Promote Product Innovation? The Moderating Roles of Product Modularization and Organization Formalization. Technovation.2022, 117:102594 10.1016/j.technovation.2021.102284.
  17. Ulziisukh S, Wei Z. Behind the political connection under emerging democracies [J].  Management and Organization Review, 2022, online.
  18. Wei Z, Ulziisukh S, Bao Y, et al. Outsourcers‘ control mechanisms, vendors contract schemas, and project performance in cross-border IT outsourcing: A vendor’s perspective[J]. Industrial Marketing Management, 2021, 92: 202-214.
  19. Wang Yanping, Gao Jie, and Wei Zelong. The double-edged sword of servitization in radical product innovation: The role of latent needs identification. Technovation, 2021, Accepted.
  20. Wei zelong, Sunlulu. How to leverage manufacturing digitalization for green process innovation? An information processing perspective. Industrial Management & Data Systems, 2021, 121(5):1026-1044.
  21. Li gang, Yan Kaining,Wei Zelong, T.C.Edwin Cheng. Can servitization enhance customer loyalty? The roles of organizational IT, social media, and service-oriented corporate culture. IEEE Transactions on Engineering Management, 2021, accepted.
  22. Jiang Feifei, Wang Dong, Wei Zelong. How yin-yang cognition affects organizational ambidexterity: The mediating role of strategic flexibility. Asia Pacific management Journal. 2021, accepted.
  23. Zelong Wei, Selenge Ulziisukh, Yongchuan Bao, Peng Zuo, Yong Wang. Outsourcers’ control mechanisms, vendors’ contract schemas, and project performance in cross-border IT outsourcing: A vendor’s perspective. Industrial Marketing Management, 2021,92: 202-214.
  24. Wang, Lingling; Zhao, Wenhong; Wei, Zelong; Zhou, Changbao. Does entrepreneurial experience always promote novelty-centered business model design in new venture? Chinese Management Studies DOI: 10.1108/CMS-06-2019-0245.
  25. Wang, Shuyang, Wei, Zelong; Song, Xi; Na, Sanggyun; Ye, Jing. When does environmental corporate social responsibility promote managerial ties in China? The moderating role of industrial power and market hierarchy. Asia Pacific Business Review, 2020, 26(5):642-662.
  26. Huang, Wengao, Yang, Jianjun, We Zelong. How Does Servitization Affect Firm Performance? IEEE Transactions on Engineering Management, 2020, online
  27. Wei Zelong, Linqian Zhang. How to perform strategic change? A strategy as practice perspective, Chinese Management Studies, 2020, 14(3):811-832.
  28. Kevin Bao, Wei Zelong, Anthony Di Benedetto. Identifying the Tacit Entrepreneurial Opportunity of Latent Customer Needs in Emerging Economy: The Effects of Experiential Market Learning versus Vicarious Market Learning. Strategic entrepreneurship journal, 2020, 14:444-469.(Corresponding author)
  29. Yang, Dong; Wei, Zelong; Shi, Huibin; Zhao, Jie. Market orientation, strategic flexibility and business model innovation. Journal of Business and Industrial Marketing, 2020, 35(4):771-784. (Corresponding author)
  30. Wei, Zelong; Song, Xi; Xie, Paike. How does management innovation matter for performance: Efficiency or legitimacy? Chinese Management Studies, 2020, 14(1):275-296.
  31. Zhao Jie, Wei Zelong, Yang Dong. Organizational Search, Dynamic Capability, and Business Model Innovation. IEEE Transactions on Engineering Management, 2020, online
  32. Yan Kaining, Li Gang, Wei Zelong, Cheng, Edwin. Overcoming the service paradox by leveraging organizational design and cultural factors: A combined configuration and contingency approach. IEEE Transactions on Engineering Management, 2020, online
  33. Guo, Hai; Tang, Jintong; Wei, Zelong. How managerial ties impact opportunity discovery in a transition economy? Evidence from China. Management Decision, 2019, 58(2):344-361. (Corresponding author)
  34. Zhu Fengxia, Wei Zelong, Kevin Bao, Zou Shaoming. Base-of-the-Pyramid (BOP) Orientation and Firm Performance: A Strategy Tripod View and Evidence from China. International Business Review, 2019, 28(6).(Corresponding author)
  35. Wu Yong, Zhang Linqian, Wei Zelong. Does holistic cognition frame always promote business model design? Chinese Management Studies, 2019, 13(4):840-859.
  36. Wei Zelong, Song Xi, Zohaib Hussain Makhdoom. Paradox strategic cognition and ECSR in China: A 3-tripod perspective. Asia Pacific Business Review, 2019, 25:3, 392-412.
  37. He Xiaoming, Yi Yaqun, Wei Zelong. New Product Development Capabilities in China: The Moderating Role of TMT Cooperative Behavior. Asian Business & Management.2019, 18(2):73-97.
  38. Zhang Leinan, Wang Yonggui. Wei Zelong. How do managerial ties leverage innovation ambidexterity for firm growth. Emerging Markets Finance and Trade, 2019, 55(4):902-914.
  39. Feifei Jiang; Hai Guo ; Zelong Wei; Donghan Wang. The Fit Between Managerial Ties and Resource Bundling Capabilities: Implications for Performance in Manufacturing Firms. IEEE Transactions on Engineering Management, 2018,65(2): 216-226.
  40. Zelong Wei, Zhanhe Du, Kevin Bao. Outsourcer knowledge protection, psychological contract schema, and project performance: A vendor’s perspective. IEEE Transactions on Engineering Management, 2018, 65(1):128- 140. 10.1109/TEM.2017.2755664
  41. Yaqun Yi, He,Xiaoming, Ndofor,Herman, and Wei, Zelong. Top management team tenure diversity and performance: The moderating role of behavioral integration. IEEE Transactions on Engineering Management, 2018, 65(1):21- 33.
  42. Wei, Z., Song, X., Wang, D., Manufacturing flexibility, business model design, and firm performance, International Journal of Production Economics, 2017, 193: 87-97. doi: 10.1016/ j.ijpe.2017.07.004.
  43. Yaqun Yi, Meng Gu, Zelong Wei. Bottom-up leaning, strategic flexibility, and strategic change. Journal of organizational change management, 2017, 30(2): 161-183.
  44. Zelong Wei, Hao Shen, Kevin Zheng Zhou, Julie Juan Li. How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China. Journal of business ethics, 2017, 140:209–223.
  45. Yaqun Yi, Yuan Li, Yi Liu, Michael A. Hitt, Zelong Wei. The Influence of Resource Bundling on the Speed of Strategic Change: Moderating Effects of Relational Capital. Asia Pacific Journal of Management. 2016, 33:435–467.
  46. Yaqun Yi, He,Xiaoming, Ndofor,Herman, and Wei,Zelong. Dynamic Capabilities and the speed of strategic change: Evidence from China. IEEE Transactions on Engineering Management, 2015, 62(1): 18-28.
  47. Mingjun Hou, Heng Liu, Peihua Fan, Zelong Wei. Does CSR practice pay off in East Asian firms? A meta-analytic investigation. Asia Pacific Journal of Management. 2015, 33(1): 195-228.
  48. Zelong Wei, Jie Zhao, Chenglu Zhang. Organizational ambidexterity, market orientation, and firm performance. Journal of engineering and technology management. 2014, 33:134-153.
  49. Zelong Wei, Dong Yang, Biao Sun, and Meng Gu. The fit between technological innovation and business model design: evidence from China. R&D management, 2014, 44(3): 288-305.
  50. Zelong Wei,Yaqun Yi, and Hai Guo. Organizational Learning Ambidexterity, Strategic Flexibility, and New Product Development, Journal of product innovation management,2014, 34(1):832-847.
  51. Yan Tian, Yuan Li, Zelong Wei. Managerial incentive and external knowledge acquisition under technological uncertainty: a nested system perspective. Systems Research & Behavioral Science, 2013, 30, 214–228
  52. Yuan Li, Zelong Wei, Jie Zhao, Chenlu Zhang, Yi Liu. Ambidextrous Organizational Learning, Environmental Munificence and New Product Performance: Moderating Effect of Managerial Ties in China. International Journal of Production Economics. 2013,146(1):95-105.
  53. WEI Zelong, YI Yaqun, YUAN, Changhong. Bottom up learning, organizational formalization and ambidextrous innovation. Journal of organizational change management. 2011,24(3): 314-329
  54. Wu Yong, WEI Zelong, Liang Qiaozhuan. Top management team diversity and strategic change: the moderating effects of pay imparity and origination slack. Journal of organizational change management.2011,24(3):267-281.
  55. WEI Zelong, Jigang Hou, Dong Wang, and Longwei Wang. How can SMEs leverage political ties and technological innovation capability to acquire government assistance in a transition economy? Journal of General Management, 2011, 36(4):3-22.
  56. LI Yuan, WEI Zelong, LIU Yi. Strategic Orientations, Knowledge Acquisition and Product Competitive Advantage: The Perspective of the Vendor in Cross-border outsourcing [J]. Journal of Management Studies, 2010, 47(8):1457-1482.
  57. Liu Yi, LiYuan, Wei Zelong. How organizational flexibility affects new product development in an uncertain environment: Evidence from China [J]. International Journal of Production Economics, 120(2009)18–29.

Lecture Course

  1. 宋茜, 魏泽龙. 模仿创新收益获取：追随企业如何规避领先企业资源争夺？南方经济，2025(4):142-158.
  2. 伍勇, 魏泽龙，孙佩瑜.“卡脖子”技术突破中跟随企业与领先企业的博弈研究.科研管理，2025，46(1):123-133.
  3. 高杰, 王燕萍, 谢排科, 魏泽龙. 共享制造生态系统的协同治理研究：基于问题解决视角.管理世界，2024（9）：177-211.
  4. 魏泽龙,徐连勇,张颖,谢排科. 如何创新以规避不正当竞争侵害: 模块创新还是架构创新.2024，41（9）：24-35.
  5. 魏泽龙; 李明珠; 张琳倩. 悖论认知、战略变革方式与企业绩效：环境不确定的调节作用. 科学学与科学技术管理.2021,42(10):99-118.
  6. 李垣，魏泽龙.中国企业创新40年.科研管理，2019，40(6): 1-8.(通信作者)
  7. 魏泽龙, 张琳倩, 魏泽盛, 杨彤. 商业模式设计与企业绩效：战略柔性的调节作用. 管理评论，2019，31(11):171-181.
  8. 王舒阳，魏泽龙，宋茜，谢排科. 开放搜索与突破创新：模块与架构策略的调节作用.科技进步与对策，2019，12: 1-9
  9. 王玲玲，赵文红，魏泽龙. 因果逻辑和效果逻辑对新企业新颖型商业模式设计的影响：环境不确定性的调节作用. 管理评论，2019,31(1): 91-99.
  10. 王玲玲,赵文红,魏泽龙. 效果逻辑、创业学习与新创企业新颖型商业模式设计.研究与发展管理，2018,30(4):140-150.
  11. 魏泽龙,宋茜.整体认知框架能促进企业创新绩效吗？制度、竞争与技术环境的调节作用.科学与管理.2018，38(4):1-9.
  12. 魏泽龙;王舒阳;宋茜;张琳倩. 战略认知、外部环境对商业模式新颖性的影响研究. 科学学与科学技术管理, 2017, 38 (12): 109-123.
  13. 伍勇，魏泽龙. 知识探索，资源整合方式与突变性创新.科研管理, 2017,38(12):9-17.
  14. 王玲玲,赵文红,魏泽龙. 创业制度环境、网络关系强度对新企业组织合法性的影响研究.管理学报，2017，14（9）：1324-1331.
  15. 沈灏，魏泽龙，苏中锋. 多层次视角的新兴技术创新管理研究回顾与展望.科技进步与对策，2017， 34(8): 154-160.
  16. 杜占河，魏泽龙.大数据环境对IT外包项目绩效的影响：基于资源编排理论视角. 科技进步与对策，2017, 34(4): 23-30.
  17. 谷盟，魏泽龙，弋亚群，伍勇.如何从创新包容性中获益？营销资源和市场环境的调节作用.科学学与科学技术管理，2017, 38(3): 96-106.
  18. 魏泽龙，宋茜，权一鸣. 开放学习与商业模式创新：竞争环境的调节作用. 管理评论，2017，29(12):104-115.
  19. 杜占河，魏泽龙，谷盟. 离岸IT外包中如何降低发包方的知识保护:基于社会交换理论的观点.中国科技论坛，2016, 12: 110-115.
  20. 赵文红，王玲玲，魏泽龙. 过程视角的创业能力形成研究综述.科技进步与对策, 2016,33(13):156-160.
  21. 谷盟，魏泽龙. 中国转型背景下创新包容性,双元创新与市场绩效的关系研究.研究与发展管理，2015, 27(6): 107-115.
  22. 魏泽龙，谷盟. 转型情景下企业正统性与绿色绩效的关系研究. 管理评论, 2015, 27(04): 76-84. (国家自然科学基金委员会认定的30种权威期刊)
  23. 李同正; 孙林岩; 魏泽龙.开放式学习、双元创新对企业绩效的影响分析.河南社会科学，2014,40(3):74-78.
  24. 沈灏，魏泽龙.不同创新组合情境下的组织学习与竞争优势. 经济管理. 2013, 3: 54-63.
  25. 杜占河，廖貅武，魏泽龙. IT服务外包中控制策略组合的演化研究.科学学与科学技术管理，2013, 34(1): 106-113.
  26. 伍勇，梁巧转，魏泽龙. 双元技术创新与市场导向对企业绩效的影响研究：破坏性创新视角.科学学与科学技术管理, 2013,34(6):140-151.
  27. 臧金娟，李垣，魏泽龙. 双元模式选择对企业绩效的影响—基于跨层视角的分析.科学学与科学技术管理，2012，32(09): 105-112.
  28. 伍勇，梁巧转，魏泽龙. 高新技术企业创新机会选择的在线风险补偿模型. 科技进步与对策，2012(15):82-84.
  29. 赵洁, 魏泽龙，李垣.治理机制、组合能力对创新双元性的影响研究.中国科技论坛，2012, 2: 108-115.
  30. 王栋，魏泽龙，沈灏. 转型背景下企业外部网络，战略导向对战略变化速度的影响研究[J].南开管理评论,2011,(6): 76-82.
  31. 沈灏，魏泽龙，苏中锋. 绿色管理研究前沿探析与未来展望[J]. 外国经济与管理.2010, 32(11): 18-25.
  32. 林祥,郭海,魏泽龙. 战略型企业家精神与自主创新:一个研究框架[J]. 科学学研究(增刊)，2009，26(2):539-544.
  33. 徐强, 魏泽龙,李垣,弋亚群. 高管团队特征与战略变化关系的理论分析框架研究[J].西安交通大学学报(社会科学版),2009,29(01):29-34.（CSSCI源刊）
  34. 魏泽龙,李垣. 治理机制、组织学习对突破性创新的影响研究[J].科技进步与对策, 2009, 26（06）：13-15. （CSSCI源刊）
  35. 魏泽龙,李垣,徐强. 公司治理机制、战略导向与企业绩效关系研究[J].现代管理科学, 2008（07）：30-32.（CSSCI源刊）
  36. 魏泽龙,弋亚群,李垣. 多变环境下动态能力对不同类型创新的影响研究[J]. 科学学与科学技术管理, 2008,29(05): 44-47.（CSSCI源刊）
  37. 魏泽龙,王龙伟,李垣.治理机制、组织学习与创新的关系研究[J].科学学与科学技术管理, 2008, 29(09): 66-69. （CSSCI源刊）
  38. 何倩，魏泽龙，李垣. 企业家导向、市场导向与企业绩效[J]. 中国统计, 2007(11):46-48.

Research Team

[1]. Wei Zelong, Zhang Linqian. How does BOP market commitment promote radical innovation performance? Academy of management, 2019, Boston.

[2]. Wei Zelong, Sun Lulu. How to leverage manufacturing digitalization for green process innovation? An information processing. 2019,中国技术创新与创业学术年会.

[3]. 魏泽龙, 李明珠，张琳倩. 悖论认知，战略变革方式与企业绩效：环境不确定的调节作用. 第十四届（2019）中国管理学年会议论文,中国管理现代化研究会。

[4]. Wang Shuyang, Song Xi, Xie Paike, Wei Zelong. Paradox strategic cognition and ECSR: A three-tripod perspective (AOM).2017.

[5]. Zhao Jie, Wei Zelong, Zhang Linqian. Organizational search and novelty-centered business model design: the moderating roles of combinative and stakeholder management capability. (AOM).2017.

[6]. Wang lingling, Zelongwei. Entrepreneurial Learning, Novelty-Centered Business Model Design, and New Venture Performance (AOM).2017.

[7]. Yi Yaqun, Meng Gu, and Wei Zelong. Bottom-up Learning, Strategic Flexibility, and Strategic Change. Academy of management meeting (AOM).2016.

[8]. Yi Yaqun, He Xiaoming, and Wei Zelong. TMT tenure diversity and its performance: the moderating effect of behavioral integration. Academy of management meeting (AOM).2014.

[9]. Wei Zelong, Yaqun Yi, Wang Longwei.Middle-way strategic orientation, strategic flexibility, and organizational ambidexterity. Academy of management meeting (AOM).2013.

[10]. Wei Zelong. Zhao Jie. Ambidextrous Technological Innovation, Market Orientation, and Firm Performance: A Disruptive Innovation Perspective, 2012. Academy of management meeting (AOM).

[11]. Li Yuan, CaiHaowen, Wei Zelong. External Dual Capabilities, Organizational Learning Ambidexterity and Their Interactions: A Dynamic Capability Perspective, 2012 IACMR.

[12]. Wei Zelong, Cai Haowen. Balancing dual knowledge exploration for open innovation. 2011，第六届中国管理学年会

[13]. 赵洁,李垣,魏泽龙.治理机制、组合能力对创新双元性的影响研究.第五届中国管理学年会.大连：2010年11月.获得优秀论文奖。

[14]. LI Yuan, TIAN Yan, WEI Zelong. CEO incentive and knowledge acquisition under technological uncertainty: Evidence from China. AsiaAcademyof Management2010 Conference.Macau, December, 7-11, 2010.

[15]. Wei Zelong, LI Yuan, David G. Sirmon, TIAN Yan. How Resource Structuring affects Speed of Strategic Change in Uncertain Environment: Evidence from China [C]. Presented on the Academy of management meeting (AOM). Chicago, Illinois. August 7-11, 2009. Green Management Matters.